Project Background
Guanhe Design is a professional design firm whose portfolio and creative capability are its core competitiveness. Traditional promotion could not fully convey design quality. The company needed a brand website centered on its works — with excellent visuals and experience — so potential clients could feel the team's professionalism and aesthetic at first glance.
Core Requirements
Build a brand website around portfolio presentation: highlight cases and videos while covering company introduction, service scope and contact conversion, so visitors can "see the strength, remember the impression, and send an inquiry".
Solution Design
The site is designed around the philosophy of "the work is the protagonist": the Portfolio presents design cases with large images, carousels and category filtering, searchable by industry and type; the Video Zone hosts brand videos, case processes and behind-the-scenes content for stronger storytelling; About Guanhe introduces the team, philosophy and service process to build professional trust; Contact & Collaborate provides a project inquiry form and contact details to shorten the conversion path.
Technical Highlights
The visual layout uses whitespace and typography to highlight work quality. Lazy loading and optimized images keep browsing smooth. Case detail pages support multi-image browsing and video playback for an immersive presentation. The backend allows self-service updates of works and videos to keep the site fresh. Full-device adaptation ensures the portfolio shines on both large PC screens and mobile.
Customer Value
The new website became Guanhe Design's core channel for acquisition and presentation. Professional presentation of its works significantly elevated brand quality, and the path from appreciating works to initiating cooperation is clear and smooth — a powerful online business card for continued growth.