Project Background
Huizhou Paiwu is positioned as a regional integrated information service portal. It needed to bring diverse content — news publishing, product display, member services and software tools — into one platform, offering local users a one-stop entry for information and lifestyle services.
Core Requirements
Build a complete, sustainably operated comprehensive portal: multi-column news publishing on content, product display and member services on business, plus value-added modules such as software downloads — forming a content-rich ecosystem where users stay.
Solution Design
The platform is divided into four functional areas: the News Center supports multi-column categorization, rich media publishing, topic aggregation and popular recommendations with flexible editorial management; the Product Center offers product display, details and online inquiry as a monetization entry; the Member Center includes registration, profile, favorites and notifications to build user relationships; the Software Downloads module manages software categories, versions, download statistics and usage guides.
Technical Highlights
The content backend supports multi-role collaborative publishing with a flexible column structure. Full-site search lets users quickly locate information within large content volumes. The member system and notification mechanisms boost activity and retention. Responsive design covers PC and mobile, matching local users' multi-device habits.
Customer Value
After launch, the platform became the unified entry for regional information services. News, products and member services feed traffic to each other, and content operations and business conversion form a virtuous cycle — providing a solid foundation for long-term operation and commercialization.