Project Background
Chenhai Company is deeply engaged in the agricultural technology sector. Its "Kangyuan" brand carries the complete business chain from product R&D to market service. To unify its external image and strengthen brand recognition among channels and end customers, the company decided to build an official website integrating brand presentation, product showcase and news publishing.
Core Requirements
Use the "Into Kangyuan" narrative as the main thread to systematically present corporate strength, the product showroom, company news and information content, while covering channel cooperation and customer service entries so visitors fully understand Kangyuan's technological strength and product portfolio.
Solution Design
The site consists of four core sections: Into Kangyuan fully presents the corporate vision, history, R&D strength and base landscape to build a trustworthy brand image; Kangyuan News publishes company news, market activities and policy interpretation for continuous brand voice; Product Showroom displays product lines by category with rich media presenting features, usage scenarios and application value; Information Center aggregates industry knowledge and technical articles as professional reference for channels and end users.
Technical Highlights
The visual design fits the agricultural technology tone — green ecology combined with a tech feel. The showroom supports category search and detail pages so channel customers can quickly understand product lines. The content backend lets the operations team update news and products independently. A responsive layout covers PC, tablet and mobile for all browsing scenarios, and basic SEO configuration continuously accumulates brand and product keywords.
Customer Value
After launch, the website became the unified digital facade of the Kangyuan brand. Corporate strength and product systems are now systematically presented, channel expansion and end-customer trust grew together, providing strong brand support for the nationwide layout of the agricultural technology business.