Project Background
Chenzhou New Net is positioned as a local comprehensive information portal, providing local users with news, group buying, recruitment, real estate, automotive, wealth management, education and other channel information. Local portals carry large volumes of information across many channels with frequent updates, requiring a well-structured, efficiently operated platform with excellent user experience.
Core Requirements
Build a multi-channel content portal: a news channel ensuring timely information updates, and life-service channels (group buying, recruitment, real estate, automotive, wealth, education) providing practical information and deal-matching entries — forming a comprehensive local information service matrix.
Solution Design
The platform follows a channel-based architecture: the News Center supports tiered publishing of headlines, current affairs and people's livelihood columns for both timeliness and depth; Life Service Channels host group buying, recruitment, real estate, automotive, wealth and education content, each with its own categories, lists and detail structures adapted to browsing and search habits; Channel Aggregation unifies entries on the homepage and navigation layer to form a clear information map; the Operations Backend supports independent channel management, content review and recommendation configuration.
Technical Highlights
The channel architecture keeps content organized and extensible — adding new channels does not affect existing structures. Full-site search and in-channel filtering help users quickly locate information within large volumes. A built-in review and scheduled publishing workflow ensures operational discipline. Responsive design covers PC and mobile, matching local users' anytime-anywhere browsing habits.
Customer Value
After launch, the platform became the unified entry for comprehensive local information in Chenzhou. News and life-service channels feed each other's traffic, the content ecosystem grows richer, and advertising and commercial cooperation have a clear carrier — laying a solid foundation for sustained operation and business growth of the local portal.